Writing. Anyone can do it, right? Well, yes, but not everyone can do it right. This article isn’t about what anyone can do, it’s about who does it best.
Finding a good copywriter isn’t always easy. Everyone with a high school diploma, technically, has the skill set required to be a writer, but much in the same way that everyone with at least one arm and one eye has the skill set required to play basketball. So, when the businesses, individuals, and websites of the world need the right words delivered on a deadline, they turn to the web’s best copywriters.
Anyone can write something great, given enough time, and anyone can write something quickly, given they’re not too worried about how good it is. The ranks of people who can write something excellent, quickly, are a bit thinner. The people who can wake up in the morning and do that over and over every day for multiple clients are the elite.
The people who can pull it off are the best copywriters on the internet, and usually have lots of experience. Whether you’re looking for a writer or looking to be one, take a look around my site, see what I am doing and read up on the advice I am willing to share—it contains some really great info.
You’ve probably heard about the many benefits of blogging. But just in case you haven’t: they’re significant and tied directly to your bottom line.
According to Marketo, 96 percent of people who visit a website are not ready to buy. Blogging helps you give them the info they need to feel comfortable asking to learn more.
According to HubSpot, B2B companies that posted 11 or more blog posts a month, received 3x as many leads as companies of the same size that blogged less.
Not only do blog posts improve your SEO rankings, they do well on social media. More and more people are getting content directly from theirs social media channels.
The Value of Hiring Me to Write Your Copyrighting and Blogging
As powerful as blogging is, people rarely implement it effectively. Most people start to blog, and then quit after a while because they don’t see the ROI they expect. It’s unfortunate, because a languishing blog looks shady. It sends a subtle message about lacking follow-through.
To get paying clients from your blog, it’s got to be done right. And that’s ultimately what you need, isn’t it? Paying clients.
It means giving away valuable information, while also showing people they need to know more. Not that they need just any more information though, the right information.
There’s an art to creating questions while sharing knowledge. That’s one of the secrets to a successful blog post writer and copyrighter.
Start Reaping the Benefits of Blogging and Copyrighting ASAP
If you’re not blogging as I’ve described, you’re already a bit behind (and missing out). I can write SEO-optimized blog posts for you from scratch, create a monthly calendar of topics and keywords for your team, or edit existing posts for you. There are a ton of ways I can help you blog like a pro with measurable results. Learn more today, by calling (214) 551-4429.
Three Copywriting Do’s
- DO! Use symbols in place of words: *, &, $.
- DO! Use numerals in place of written numbers: 7, not “seven”
1.Ecommerce Content Marketing: How To Create Content That Converts DO! Use symbols in place of words: +, &, $
Eyes scan Content Marketing: How To Create Content That Convertsy rEcommerce Content Marketing: How To Create Content That Converts
Creating content takes a lot of time, effort and money.
Is it even worth it?
Yes. If you do it right.
Most people create content for the sake of creating, thinking this will lead to conversions and repeat business forgetting that a key purpose for content is to drive sales.
Is it possible to create entertaining, relevant and popular content while still ensuring that it converts into leads or sales that keeps your businesses bottom line happy. The answer is yes.
In this blog post, I’ll show you how.
The Step-by-Step Guide To Creating Content That Converts
1. Begin with the end in mind: start with your CTA or call to action
A quick search on Google for “creating content that converts” will surface tons of articles that teach you every tactic available for ensuring that your content “converts”.
But all these sites left out the one most important fundamental question. Which is what business goal are you trying to achieve And well, answering this question will lay the path for your strategy.
What does a conversion mean to you? What constitutes a conversion?
Before you can start on your content strategy, you have to be crystal clear what you want.
We have to start from the end to create a strategy that works. To get the right answer, we have to go all the way back to your sales funnel.
Are you selling low-cost products (for e.g clothes) that your customers usually purchase right away? Or are you selling higher-priced items (for e.g electronics, cars) that generally need a little bit more coaxing through your email list?
Whatever it is, your goals will ultimately determine what a conversion is.
Once you’ve decided what a conversion is, you need to craft a call-to-action (CTA). It could be:
- Grab a discount
- Join your email list and stay updated
- Download a lead magnet
- Convert into a customer through a purchase
- Drive awareness to your products
- Enter a contest
- Join your referral program
This CTA or call to action will be the background of your strategy
2. Choose Your Topic
Now that you know what you want your potential blog readers to do, it’s time to look for topics in your niche you can write about.
How do you discover topics that should be writing about?
Here are a few ways I can suggest:
A. Join, lurk or participate in communities
It doesn’t matter what you sell. The possibility that there will be a community somewhere discussing topics relevant to your niche is high.
4. Create the content
Look back and see how much work you’ve done even before you put in a single word into your Google Doc.
Good content that drives sales begins with the right strategy to target topics that do.
Now, with your high business value topics, you can finally begin to create the content.
Creating great content is too huge a topic to tackle here, so here are a few tips on creating great content that will be popular:
- Enter your chosen topic into Google, and see what content comes up. Click through to these pages to see what angles they cover, and what common patterns pop up. Find out what generally resonates with the readers who are reading about your chosen topic.
- You can also use Content Explorer or Buzzsumo to find out what articles get shared, and why they get shared.
- Choose a blog post format that best fits that topic. There are generally only a few blog post formats that work, which Wishpond covered in 6 Types of Content We Used to Grow a 250,000/month Blog.
- Craft a catchy headline that will attract people to read the post. Getting them right is the key to a successful piece of content, as the headline compels people to read the post.
- Format the post well. Use bolding and italics to highlight key points. Break up the post using subheaders to make it easier to consume. Write using shorter paragraphs so the copy flows.
- Take a leaf out of James’ book and use emotion to motivate. Encourage someone to desire (especially your product!) after reading your post.
When you’ve finally finished crafting the post, it’s time to insert your CTAs.
5. Insert your CTAs
It’s CTA insertion time!
This part is critical as it holds the key to making sure people convert from reading your content.
The golden rule to follow is: people click on links and CTAs due to relevance.
So, go through your post again and add your CTAs to relevant sections of your post. Don’t stuff. More doesn’t mean better. Gently guide them to your CTAs whenever relevant.
(Note: If you can feature one of your products in the blog post naturally, don’t hesitate. Do it!)
Include all types of CTAs in your post. You can, for example, add a relevant in-text link to one of your products (if your CTA goal is to convert visitors into customers).
ng: How To Create Content That Convertsconsume information first. Which means eyes often need to see “&” or “+” not “and”……. and “$” or “$$$” not necessarily “money”, “dollars”, or “savings”.
2. DO! Use numerals in place of written numbers: 7, not “seven”
For the same reasons as the above, use numerals! This is very important, given that numbers in your copy usually speak to data (persuasive).
DO tell people it’s ideal for them, like does on their home page:
3 DO! Scrap your first ideas The headline you first write will almost never be the headline that actually makes it onto your home page, Pricing page, Contact page, etc.
4. If copywriting is like any form of ‘real’ writing, it’s like writing children’s books.
It has captivating tone, short words, short sentences, and relevant images.
It is formatted to be easily consumed and digested.
Its typography turns the seen word into what it means. (Which is pure genius.)
It is, above all else, easy to read and easy to remember.
If you can write like that, you’re GOLD. Big DO.